What my thoughts say about greeting card companies
How is that in 2008 Blue Mountain Cards is still a going concern? You could argue that the management team at Blue mountain cards were the luckiest people on earth to have gotten such a valuation at such a time when that was seen as appropriate. However, these were experience people who were also making a serious move in a serious industry. The greeting card business is huge. Regardless of their underlying financials, this business made a name for itself in a multi billion dollar business space. I am betting that this is why they are still around today.